Now you can see that these cartoons were paid by someone, you can participate and donate your own time, skills, or money. Does it mean that it's "money" project? Nope, you just can see the money behind the scene. If you are talking about MFCoin, think about it one more time. You don't need a single dollar to start participating in the project, gain coins, bring ideas, build new virtual reality. There is a place for fiat money if you want to use it, but the whole idea is not about gaining dollars.
Hope you can see the beauty of the project.