Similar response from Kraken a moment ago ' will forward the suggestion to their business development team '

Homero Garza said the exact same thing. Verbatim.

The article clear states paper work is expected to flow forward to them in 2016 anyway.

I just suggested to Kraken they open up to DASH right about now as Cryptsy appears to doomed. If they incapable of seizing this moment then I don't know what to say. I did most of my trading of DRK and now DASH on Cryptsy and for a while now have emptied my balances and now have not intention of moving anything back into them. Having been a long time Kraken customer I no longer have the energy to find another exchange and open up an account to do anything further. I suggest others also give Kraken a nudge about this now.

I don't agree with anything stated in that Xposting from DCT.

The word "dash" is simply not serious enough. It is too whimsical, "flighty" flitty" however you want to describe it. More suited to the DODGE coin community. First thing that comes to mind is Santa Clause's reindeer when hearing the word, second thing that comes to mind is a Russian word. Dashcoin invoked a picture of Santa Clause flying over roof tops with his reinders. Or sinister old world Russia.

That's just me obviously. A technically solid one of a kind coin needs more bite to its name than "dash". That's akin to naming a 6x6 truck the "daffodil truck" or the "daisy truck". As for the idea bout squares and triangles, apples and ipods and all these cute and flighty type names, it is next to impossible  to give something a goofy name and expect it to take off because of that. You can certainly try but if it fails there will be no second round. You might as well go for broke and go all the way with a "zingo"  or "bongo" "zoomer" type goofiness that many try with very websites and company names on the internet, that go absolutely no where.

Put some real money to good use and retain an established marketing company to conduct a study and to actually run brand clinics to see how the general populous perceive different names, not rely on crypto nerds on internet forums for the answer.

Actually I think the answer is right there. Keep DRK and Darkcoin for commercial semi-commercial other usage, and just rebrand or spin off the same thing for consumer usage and call it InstantX with the symbol ITX. Same way car manufacturers have identical vehicles in different markets with different names.

lol not quite.

I was going to use Digital Asset Recovery Koin but then you're left with the dangling coin at the end. So think of something clever(er) to make out of the K in Darkcoin.

I think instead of changing the name one needs to come up with a cute or clever meaning for DARK and instill that rather than a whole new name.

Get some marketing gurus to 'coin' something out of DARK e.g. Digital Asset Recovery [?] coin  I fear you will spend more time referring to the new name as the formally known as coin.