Google Ads and Facebook Ads are both popular paid advertising platforms with different strengths:
Targeting
Google Ads focuses on keyword searches and quality leads, while Facebook Ads targets users based on demographics and interests.
Ad formats
Google Ads offers a variety of ad formats, including text, display, shopping, and video ads. Facebook Ads offers options like lead generation ads, carousel ads, and sponsored posts.
Reach
Google Ads reaches over 90% of internet users worldwide, while Facebook Ads has 3.065 billion active users monthly.
Goals
Google Ads is better for finding new customers and driving traffic to brick-and-mortar stores or eCommerce websites. Facebook Ads is better for increasing brand awareness and social following, and driving traffic to websites, blog posts, and downloadable materials.
Cost
Competitive keywords in Google Ads can be expensive, which can be challenging for smaller businesses. Facebook Ads may be less expensive than Google Ads for building brand awareness and compiling a strong audience.
Some say that the best strategy is to use both platforms in a complementary way, rather than as competitors.