So bitcoin is about to have the first bitcoin ATM's in a few US cities here in the near future if they aren't already out. But the reality is bitcoin is a niche market. Most people aren't aware of bitcoin or aren't interested or just don't know what bitcoin is or how they could use it.
I own a stake in bitcoin and want to see it succeed. But as a salesman I find it hard to pitch to my friends. If you're familiar with the acronym AIDA which stands for Attention, Interest, Desire and Action I'd like to hear how you would pitch bitcoin relating to those points. I can easily get attention but I struggle with building interest. And of course they fall in order so without interest there is no desire and there is no action, which is buying bitcoins.
I'm in software sales. I sell lead software to insurance agents. When I'm selling my product I ask questions and try to figure out the agents' problem. And then I proceed to sell them on how my product can solve the problem they have. With bitcoin, I feel lost to figure out what problems bitcoin can solve. Most of the rebuttals I get are stuff like "there's already a payment app for that so I don't need bitcoins when I can transfer money easily." "It's too volatile" they say. "It'll get hacked or stolen and it's not backed up like my money is at the bank" and the like.
So guys, please help me. Tell me how I could pitch bitcoin differently. Tell me how it solves problems. That way I can get more people involved with bitcoin. If I can't, I think bitcoin is destined to fail. People have to WANT something. Be it a good or service there has to be a need. A demand. And beyond criminals and investors who don't mind about as much volatility as a person could handle I can't find practical uses for bitcoins to sell people on. Thanks.
Oh also I'm new around here so if this is in the wrong section please feel free to move. Thanks!