Bitcoin is money, one of the functions of money is being a store of value - it means maintaining a stable value, or slowly increasing its value, or at the very least only slowly losing the value, like in case with fiat's inflation.
Suriving in any case is great and important, but losing 90% of value would be almost the same as losing 100% of value, especially those that only use Bitcoin as a store of value and not for payments. And there are many possible events that could wipe out most of Bitcoin's value, like a global ban on Bitcoin related operations for banks and other financial services. That would kill liquidity and kill the price.