Prices are rising like crazy because of the newcomers, the 'FOMO' effect at work.
People read all these articles and tweets about how BTC might reach 50k in 2018, they place bids at a 100-500$ above the going price because its important to get in now to reap gains later (at 50k), the price is being inflated by the people itself. This growth is unsustainable and might cause a crash in near future.
Having said that BTC (as well as some other coins) have very promising technology but are in a primitive stage and will be very valuable in the future, but currently all the common public sees is $$$.