To be honest I don't understand how people could not see this is a scam. I remember i subscribed my email in their mailchimp just to see how the vibe of an ICO was, without the real intention of buying in whatsoever.
They even wrote in one of their marketing emails that they would list in Bittrex (!!Bittrex!!), but the rule number one in coins is that you don't mention the exchanges you're gonna be into before you are actually into that exchange...
Really just marketing full of rockets going to the moon and all. No substance.
How can anyone fall for this I don't know...
There are many more out there that look scam to me, be careful and think long term, not rockets.