#2 needs clarification and more details. (Eg. Market Cap you would assigned? Are you giving shares to customers to cover loss - if so, the market cap you give shares in exchange for the loss is key. Or are you selling other people shares and giving customers BTC from the raise?
If you go with #2, you need to deduct the balances now, but then repay after stock issuance is decided. Keeping balances at 100%, but saying "I'll pay back once I IPO", will be highly likely to result in run on the exchange.