1st step should be some sort of change. Can be feature based, algorithm, other.. I think expanding the game map greatly and making you have to risk more in order to get more would be a good first step to avoid bots (although I am not actually against bots). You need to be able to spawn as a player and play the game regardless of there being a "dominator" owning most of the map. At this point revamping the gameplay completely should be an option if it can help.
2nd step has to be to get on any sort of exchange, it is dead until then. Probably shouldn't be picky here.
Can't really make use of the prize fund locked in huntercoin until it has a not zero price, but when it does there is a lot that can be used for incentives there.