Many people buy from ico and think uhm I will buy some and wait for the exchange, this is hit project and I can have 2x 3x ...10x easily, eventually they dont know what is the project about, they buy buy buy and keep that mind
And when the exchange come, they get the target, someone sells, someone wanna more, x10,x100
Anh they think earn money so easily
They dont care about project, roadmap, updates
And when bear market come,price gets down quickly, and they dont know why