Who is Little Phil? Now anyone can be a philanthropist with Little Phil. This new and transparent approach to giving is a more efficient way of fundraising for charities. Using blockchain technology, Little Phil lets you track your money all the way to the cause, be acknowledged by the receiver and creates #LittlePhilgoodmoments. | Gold Coast Bulletin Gold Coast startup Little Phil cuts out charity middle men Our end goal is to provide the maximum impact, Mr Murchie said. We dont need to make billions of dollars. We think we can scale this worldwide given it is a half-a-trillion dollar industry. | |||||
Channel 7 News Charity Start-Up A Gold Coast start-up is planning to revolutionise the way people donate to charities. | Cryptocurrency Australia Spotlight - Little Phil ending the exploitation of charitable giving Little Phil isnt simply helping charities accept cryptocurrencies as payments. The platform is utilising the full potential of blockchain technologies to set a new standard in giver expectations by providing users with the assurances they deserve, while also empowering charities with the tools they need to better achieve what they set out to do. |
Problems: | __ | Little Phil Solutions: | |
⚠️ High-pressure sales and lack of accountability Traditional charitable marketing interrupts our dinner with pushy phone calls or jumps out in front of us when were shopping. Research shows people are less likely to give when these tactics are used (ACCC Fundraising report). | __ | ✅ Emotional connection Little philanthropists give on their terms, on their device, whenever they want to. Its easy to find receivers they care about and see where their money is going. They experience the rewarding feeling of giving otherwise only available face to face - which encourages them to re-engage and share. | |
⚠️ Am I making an impact? Nearly 60% of younger generations agree that seeing the impact of their donation significantly affects their decision to give (Blackbaud Generational Giving Report), but normally such visibility is only accessible to large donors. | __ | ✅ Proof of Impact Little Phil uses smart contracts that hold payments for goods or services in escrow until validation of receipt is provided by the receiver using their Unique Digital Identities (UDID). This provides peace of mind that your funds are used how you intended. | |
⚠️ The cost of fundraising is expensive Sometimes charities will need to pay exorbitant upfront fees to marketing firms of between 800- 1700% of the value of each monthly subscription obtained, meaning it takes up to 17 months to break even. If donors want to contribute for shorter amounts of time, they can actually cost the charity money. These upfront costs also make it restrictive for charities that lack the necessary capital available to pay for these marketing services. | __ | ✅ Low fees Little Phil charges a maximum of 6% per transaction. Our technology will also be open to fundraisers to use our custom APIs to avoid having to dedicate large amounts of time and resources into developing their own fundraising solutions. This will level the playing field for smaller charities by creating a powerful low-cost alternative in the fundraising space. | |
⚠️ Is this a genuine cause? Fraudulent beneficiaries receiving assistance from multiple charitable sources (at the expense of those genuinely in need) can be a common issue facing charities. | __ | ✅ Proof of Need Before a receiver can be listed on the platform, a Unique Digital Identity (UDID) is created using biometric data. This allows charities to authenticate that a receiver and their needs are genuine. It allows cross-collaboration from charities without the need to share databases. UDIDs are an electronic identity solution for undocumented people and receivers, using biometric integrations to ensure only legitimate receivers can register and remain on the platform. |
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