I think I'm not alone when I say we are dangerously close to hitting the limit already that we need a quick fix right away. The only easy and quick fix is raising the limit, and to not make people upset, just double it to 2MB.
Reading about soft fork vs hard fork, this appears to be more difficult than a simple user like me imagines. But something needs to be done soon. Getting tx stuck when the next boom hits is something we can all agree on shouldn't happen.
In related news, I also feel spamming the network is way too cheap right now. I can spam 10 tx/s for less than 9BTC for a full day (assuming 0.01 mBTC fee). If I was in a position planning to buy in big time, I would do this, expecting a price drop with probability high enough to make the whole endeavor worth it.