I have also followed this for a bit, and have also invested in the ICO so naturally I am biased in favour of this going well. But during the recent bull run of BTC a lot of non initiated people were trying to get bitcoin and were struggling. If this helps them acquiring BTC more easily, it's going to be great! And I am not talking about people with well connected banks - these are people in Latam mostly that were struggling to get BTC easily.