Adoption rates suffer because the stigma over the currency are that its users are a large a bunch of government-hating paranoiacs, view it as a ponzi scheme, etc. At least when I talk to other people. If the price volatility settles and other ebay/craigslist/etc clones start becoming widely used, then adoption will increase. Especially if good deals can be had.
This could be done via promotion from bitcoin.org, for starters. This is always going to be the central starting point for people searching for just exactly what it is.