The rally is probably due to the media attention Kim Dotcom and Mega gave to bitcoin via twitter with his intentions to start a bitcoin CC. We _could_ see a correction if he withdraws form his proposal.
I'd buy now, then check and sell/buy so that the EE value in USD in BTC would be the same, keeping extra USD obtained in the sell/buy. And only sell all BTC when the value goes down so as it burned half of your profits (or any significant value to you.)