Well, the supply is getting more scarce as we speak. Nearly 30% of coins are locked in zoinodes and 17 of 21 million coins has already been mined. This will drive the price up.
And it's for sure ready to compete with the other coins you mention because Zoin has very similar tech as Zcoin, which is one of the best for privacy on the market.
Also as just mentioned above good news are coming!