Binance is great but also I feel like the risks it takes (when Japan reprimanded them for operating without a license) are unwise at times and may tarnish the brand in the medium-term. Right now, the company has released reports of obtaining a fiat license in Malta for Euro to crypto but who knows whether that will get them one step closer to a fiat to crypto license in the U.S.? I guess only time will tell. In the meantime, I'm betting more on companies like Huobi that are setting up multiple separate entities that are loosely affiliated with each other. Their first one in the U.S. is called HBUS and apparently launches later this year. Their website is HBUS.com