I honestly don't think these guys have gone into the Crypto exchange/mining game to rip us off, given the features their site offers (apart from the security). It looks like a labour of love...
The one thing they may put them off, is all the trolling and 'death' threats... And to be honest I wouldn't blame them.
Money has a nasty habit of bring out the worst in humans.
They most definitely have been naive, but I would say that also goes for a lot of people in this forum.
Rule No.1 in risky ventures don't bet the farm, you only have your own greed to blame.
BTW an engineering colleague of mine resigned yesterday...
He decided to leave his job on account of the fact he had made enough BTC... I only wish I'd listen to him in 2010...
We are in the very early days of something wonderful... So chill, and give these guys some more time.
(Blue touch paper lite...)