Just landed in the foggy town of London after a long flight from the West Coast,
so this analyzation will be short and sweet.
At a first glance this Startup looks interesting, loyalty programs are interesting,
and have not been getting a lot of attention lately, the coupon world has become driver and
loyalty programs have taken a backseat role, so there might be an opportunity here.
So lets start as usual with the Team, from the white paper we see a listing of CEO, CTO, COO, CFO, CMO and three developers,
and they have worked at high end places like Goldman Sachs, Microsoft, Vodafone and so on, and that is all good but here is the kicker, non of them has had a senior position or have any experience of running a startup! and I could not find them on CrunchBase or AngelList!
Not that that has to be a killer but it looks a bit like some smart consultants that have had an idea,
and are going for founding the ICO way.
On the good side it looks like all the team is on LinkedIn and and have been with the startup for some time, also they have endorsements and recommendations so the risks of it being false accounts are very low.
So it is all looking really good only question would be that it is a slightly inexperienced leadership team, non of them has founded or built-up a company from scratch with all that that implies.
Last question for this post would be that on Linkedin, the whole team has been with the project for quite some time,
how that been financed?
Lets look in to that in the next post, Stay Tuned