Haha, I think this is a great idea! It's not that common to see companies being so active at helping the community. It's funny that it happened in the US, as I think many people outside the US have this image in their mind that everything works so well there. The roads must be so great. But, as we can see from this story, that's certainly not true. I know that lots companies to charity work, but it usually doesn't seem so tangible. Well, at least we don't see it. Maybe Domino's set an example that other companies will copy and we'll have some mutually beneficial ad campaigns. We get something, like better roads, and they get exposure.