In addition to having bounties, what about a NEM lottery and a NEM scholarship?
Here are two ideas for the NEM marketing department:
Reclaim one of the refunded stakes and use it for a giveaway. The purpose of the NEM lottery is to attract new users to NEM and will last for 1 year. For all who join our NEM Facebook page, they will be entered into a lottery. Each week 25,000 NEM will be given away. 1.3M/25K = 52 contests.
Reclaim one of the refunded stakes and use it to start a scholarship. Later, donations would help sustain it. We could give out several scholarships a year. 1.3 million NEM would provide a new scholarship of about 10,000 NEM each month for the next 10 years. The applications or essays can be judged once voting is implemented.