It's a coin that is in top volume every-single-fucking-day on Poloniex. It should move more.
Nope, unless you are talking top 20. XEM has very low volume:

As an early investor in NEM/XEM, i would like to give my opinion for what it's worth. I too believe that the core Devs should be congratulated
for the success of the NEM platform.
I am concerned, however, that the many fine features of NEM are being overlooked in the private/public sector because of a lack of marketing and
awareness. I think it's important to remember the advantage of a first mover in the market. More businesses and banks, for example, are likely
to incorporate the NEM platform into their financial scheme if a contact person communicates with them.
As you can see, there are many cryptocurrency coins competing with Bitcoin to be the next first mover. I believe that it is important for NEM/XEM to be
marketed aggressively to gain a first mover advantage so that banks and businesses consider its' adoption. A full time marketeer would be able to
promote and raise awareness of NEM/XEM and gain a first mover advantage in the private/public sector. This would hasten the adoption and valuation
of NEM/XEM.