When you are a smart investor, no experience or experience in the field of ICO. I sincerely recommend you, good ICO never missing, it is important you recognize or not. Of course, good ICOs are not all ICOs must run before the roadmap 4 to 5/10 route or have product before the ICO.
But if I was, in the present context, at the same time that two or more potential ICOs appeared, at the same time, I would have resolutely selected the ICO that had the product development process before.
Of course, the product I have to experience, feel, evaluate the features, applications .... Then I invest in them when they do ICO.