Besides that, there are several other reasons that make an ICO fail, and in my opinion, it is on the team. The team is an important part of its role in the ICO. If the team cannot make the ICO concept as attractive as possible, creative but not long-winded and easily understood by the audience. The team is aggressively marketing their products to many investors, of course, they will easily reach their targets. Different if the team in an ICO does not have the above aspects, it will be difficult in the ICO to develop and reach its target.