Hey,
Sorry that I have yet to accomplish the task of clearly explaining what my service does. This is my sites 2nd iteration. The first was much worse! I'm a pretty good developer, but a terrible writer. Working on getting better at that though.
What my service does is research influencers based on keywords or search terms. I have been working on an advance search algorithm which filters for junk scraper and press release sites and finds relative valuable content writers in your industry. For instance if you were launching a brand that sold handmade leather purses, you would want to get that product in front of people interested in buying handmade purses right? Those would be your perfect pair of eyes.
So based on that we would search for say Handmade Purse Blogs, Handmade Purse Reviews, or other like keywords. Our service then goes out and finds writers, bloggers, and other people that in marketing speak are called, influencers. We then create a list of 250 URLS and research out from there. We use crowdsourcing to collect all of their contact information and organize that for you based on each writers influence and reach.
The great thing about influencer marketing is these people are writers. They want you to contact them, that's why they put this information out there. But they want you to contact them with relevant information, tips, and discussion. They want to hear from people who are also in their industry.
Right now we provide you with all of the information that is listed above, where it is available. It is up to you after that to forge ahead and build the relationships. As we build out our platform and things progress we will go from just providing the information, to providing a platform that will allow you to interact with the influencers as well and track your progress with the ultimate goal being, that you want them to write an article about you.
Here is a blog post I wrote and a infographic I shared on the technique.
https://www.robogrowth.com/blog/blog/2014/02/12/increase-growth-by-focusing-on-the-social-tribe-mentality-in-humans/I'm happy to answer any other questions you might have.