Omnitude's middleware is extensive in that it has multiple use cases. This gives investors like us confidence in its system and its value as a token. Ultimately, we are looking for tokens that appreciate extensively and are backed by strong business concepts and minds. The "Hyperledger Fabric" is their design and it makes it unique in acting as a bridge between multiple platforms and devices. The "Hyperledger Fabric" is the key to security as ledgers are impossible to be altered on the blockchain as we all know... This gives me confidence

Hmm...yeah it does give confidence to investors knowing that their token holdings will be backed by a company based around providing security to e-commerce.
Here is some info from the US Government's census outlining the continual rise of e-commerce sales:
The Census Bureau of the Department of Commerce announced today that the estimate of U.S. retail e-commerce sales for
the fourth quarter of 2017, adjusted for seasonal variation, but not for price changes, was $119.0 billion, an increase of
3.2 percent (±1.1%) from the third quarter of 2017. Total retail sales for the fourth quarter of 2017 were estimated at
$1,304.3 billion, an increase of 2.7 percent (±0.4%) from the third quarter of 2017. The fourth quarter 2017 e-commerce
estimate increased 16.9 percent (±1.1%) from the fourth quarter of 2016 while total retail sales increased 5.7 percent
(±0.4%) in the same period. E-commerce sales in the fourth quarter of 2017 accounted for 9.1 percent of total sales.
Here is some info from an official UK Government body:
In August 2016, the quantity bought (volume) of retail sales is estimated to have increased by 6.2% compared with August 2015; all store types except textile, clothing and footwear, and household goods showed growth with the main contribution coming from food stores.
E-commerce sales account for just 8% of total retail sales in the US and 14% in the UK. That means the growth potential for Omnitude is gigantic! It has a lot of market use cases and still lots of room for growth!
The downside is that it needs to outrun its competition...but that is something that looks promising anways