That is a tough question to answer, but it depends.
For me personally, I am investing in certain concepts and projects that I truly believe in, has a great team, and other fundamentals.
For example, I invested in Digipulse. Low token supply, token burn in April, Beta just came out last week, a unique forward thinking concept, first mover in this space, listing on a reputable exchange soon, I mean the list absolutely goes on and on. And in a bear market, most people will just hodl, but again it all depends. And in a situation like this a bear market is to your favor you can sometimes scoop up great tokens for a cheap price.