Well... Seems like a nice angle of using blockchain. Did spend actually sometime to check the scope and I must say it seems to be a nice project aiding humanitarian cause.
My understanding is that it would be a personal fundraising platform; where people can quickly launch and manage a fundraising campaign from start to finish. Uploading photos from cell phone, sharing campaign to get the word out, getting notified about new donations and thanking each supporter quickly and easily. And all transactions being performed using the Token.
I don't know if I missed but you guys must be integrating the way to encash /deposit the token with integration to the payment systems like PayPal and Bank Accounts.
Interesting project which I am following.