Our main competitors in the ICO space are projects planning to sell virtual land such as Arcona, Spheroid and Mark.Space. One common denominator across all projects is the desire to commercialize augmented reality through the introduction of advertising space and the subsequent lease and sale of AR inventory. However, rather than creating geographically fixed AR zones, or encourage an AR land grab, ARROUND is first and foremost building a platform for people, where it will be able to use the dynamics of viral marketing in order to attract a worldwide userbase and keep them engaged via the ability to create their own AR experiences, make new friends and keep in touch with their existing network. ARROUND will integrate with the world’s most popular social networks in order to drive user acquisition as well as through special promotions, features and urban quests.

ARRROUND is focused on providing an augmented reality application that provides real world functionality, and rewards the user not only in tokens but also through enhancing their lives in measurable ways.

It's hard to say but I don't know when the Arround project will release its first products to community.
I said this simply because it is really hard to assess exactly the true potential, and intrinsic value of projects simply based on the Whitepaper, roadmap, etc.
In my point of view, the first products will give us better overview about potential of projects, and the professionality, capability of teams.

With this in mind, the development team should make something new to attract investors or other people to understand this project. All teams must be active.