I believe it's a legitimate coin and good concept. I think the team is legit (some legitimate names in the poker community supporting it as well), and they have put many resources into software maintenance and development already. Their software is very functional and promising. I recommend downloading it, quite fun (and free currently).
As for their corporate structure, I can't speak with any inside knowledge. Perhaps they set up in a manner to protect themselves, as governments tend to not play nice with the operation of gambling sites (especially ones that accept play from all countries, including USA). If I were to set up a new site with this agenda, I too would have likely established a high level of anonymity to my corporate structure, otherwise you live under constant govt surveillance and persecution (think Bodog/Bovada/etc).
All in all though, it's good to have diligent watchdogs in the crypto community, and I applaud your efforts here to expose any possible shadiness.