For me it depended on the value of coins, if the price of coins valuable and can give profits to me of course i will sell it directly at the moment when i received the token, this is because i am afraid if i hold it and wait for a moment just can make the price of coins dump because the people who are panic and afraid about decreasing of coins will sell the coins before me. But if the price of coins lower than ICO's price or worthless, of course i will hold it and wait until the price increase and can give advantages for me.