I independently analyze projects without relying on rating sites. My last choice was a German project Vreo.io Here is their link at bitcointalk
https://bitcointalk.org/index.php?topic=2886707 Telegram grp
https://t.me/vreoico Very satisfied with the work of the team,
they make a native in-gaming advertising
It is recommended to consider the following parameters in project analysis:
1. Market. It determines the project scale and development potential to a large extent. The perfect situation is as follows:
A market with high development potential already having sufficient volume or a unique market;
Low competition or its absence;
Forecast that the project will take a significant market share.
2. Product. The value and potential of the idea itself can only be assessed subjectively. Attributes of a perfect product (as of ICO date) are:
Unique idea, good blockchain usage, open-source;
Solution to a relevant market problem;
Technical part is well described in the whitepaper;
The market is already ready for the product or will be ready within a couple of years;
Problems of other blockchain projects do not impact the product performance;
Community gives a positive feedback on the product, sees its value.
3. Token role. An important aspect for any investor directly influencing profitability. It is difficult to single out the best token model, but the required attributes can be described:
Functional application within the network, which cannot operate without the token;
The token demand among the network participants increases together with the project development.
4. Current achievements. This will help to understand the main goal of the team - to launch a particular product or to earn by means of ICO, and whether the team can work without substantial financing. Notable achievements prior to an ICO lower the risks for an investor. The examples of such achievements are:
Free access to the alpha version of product;
Speeches at conferences;
Valuable partnerships.
5. Roadmap. Information from a roadmap will give the investor a clue as to when to expect any market activity. When a project hits its milestone, token prices usually surge. An ideal roadmap contains a detailed description of development stages taking financial component into account. In this case the team has a good understanding of how to move to the set goal.
6. Team. This factor is the main indicator of further project success for many investors. A good team can change the product or invent a new one in the worst-case scenario while a bad team can fail even with the best idea. A perfect team at the ICO stage includes:
People having experience / expertise on the selected market (it is kind of hard to create a product for lawyers without any lawyers);
Blockchain developers;
People undertaking business process (operations, finance, scaling);
CEO with experience in management and business;
Advisory board to complement the team in the above mentioned aspects.
7. ICO conditions. Pay attention to the three following components: ICO limits, holding conditions, token distribution. There is no correct format, the conditions may significantly differ depending on the specific crowdsale. Positive aspects for each of the components are:
The minimum and maximum amounts the project can collect correspond to its scale. It means that if a project fails to reach the minimum amount, all funds will be returned to the investors, and in case of a success the project will not receive any "excess" money. It's a big plus if the team can justify the ICO limits rather than just indicate the collected funds application fields. Even better if the money is given out in parts, upon reaching of particular milestones.
The holding terms prevent accumulation of tokens in the hands of the largest players (whales);
Token distribution is specifically justified by the team, the founders get a small percentage (15-20%). The team will not be able to sell tokens for an extended period of time.