I like the concept, but I think the pricing model is problematic because you're basically trading money for money, essentially buying hashes. Where that could have problems is that as the BTC exchange rate goes down people will be less likely to pay because they can see, in black and white, the cost basis and get turned off.
Another model, one I would like to try if I had the capital (I don't) is a leasing model: lower entry fee but a larger cost in the long term.
Example: A basic machine with 2 6990's would be about $1,800USD, more than most people are wanting to pay up front. You could offer to lease that machine for $200/month, but require a 12-month commitment (contract), so in the end you earn $600 extra gross. Those costs are just examples, you would change them to suit your market.
It's not even a new model, really, server hosting companies have been doing this for over a decade. It won't appeal to everyone, especially those who like playing with hardware, but people who believe BTC is a long-term currency but don't have the space/time/skill to build or maintain miners would jump at the chance.