Quote from: BehaviourExchange on July 13, 2018, 08:10:51 AM

Facts about personalized marketing

Personalized marketing (or one-to-one marketing) is the implementation of a strategy where companies deliver individualized content to recipients through data collection, analysis, and the use of automation technology. The goal of personalized marketing is to truly engage customers or prospective customers by communicating with each as an individual. Personalized marketing is one of the biggest trends in digital marketing, especially with the interest in artificial intelligence.

Here are a few fascinating facts about personalized marketing:

90% of consumers find personalized marketing content very or somewhat appealing, with just 4% saying that they find it not very or not at all appealing.
78% of consumers are more likely to be a repeat customer if a brand provides targeted, personalized offers.
78% of consumers say that personally relevant content increases their purchase intent for a brands products and services.
75% of consumers prefer personalized content.
74% of online consumers get frustrated with Web sites when content (e.g., offers, ads, promotions) appears that has nothing to do with their interests.
71% of organizations use web analytics software for personalization purposes, with 56% saying that their most used personalization technology is a content management system.
71% of consumers believe that grocery and drug companies websites and mobile apps are doing very or somewhat well at delivering personalized experiences.

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Interesting statistics, thanks for sharing. As a community, is it possible to collaborate and effectively come up with a video presentation on why BehaviourExchange is important. In order to promote the project?

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