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Did you do any market research to determine the demand on the market?

Yes, we have conducted a lot of market research before decide to start this project. We recieved such results:

The global advertising market in 2017 reached 534.7 billion dollars and is expected to increase by 26.2% to 724.8 billion dollars by 2020. It is expected that the largest regional advertising market will remain North America, followed by the Asia-Pacific region. Western Europe occupies the third place, where advertising costs make up about half of the North American ones.

The average annual growth in advertising spending in 2017 - 2020 according to Statista is 4.15%. In the period from 2016 to 2019, the fastest growing regional advertising markets on a global scale will be Eastern Europe and Central Asia. It is expected that the average growth rate of advertising spending in these regions will be 8.9% per year. According to forecasts, the fastest growing segment will be mobile Internet, the volume of which for this period will grow by 72.6 billion US dollars.

So we can make a conclusion that we deal with huge, rapidly growing market with a lot of unsatisfied demand

What led to such growth of the market?

The development of digital media and digital advertising is associated with the growth of the global penetration of the Internet, as well as the growth of time spent by users on the network.

At the end of January 2018, the global media agency We Are Social presented a report according to which the number of Internet users by the end of 2018 will be 4,021 billion people (53% of the world's population), which is 7% more than in the same period in 2017.

At the moment, more than half of the world's population is connected to the network, and, judging by the latest data, almost a quarter of a billion new users for the first time joined the Internet in 2017. The majority of new users appeared on the network due to the decrease in the cost of smartphones and tariff plans for mobile communication, which became available to a wider population. Mobile phones (mostly smartphones) have got more than two thirds of the world's population. The number of mobile phone users in 2018 was 5.175 billion people (68%), which is 4% more than in the same period in 2017.

The growth of Internet penetration will continue, and according to forecasts of the International Telecommunication Union, by 2020 the Internet will be available to 60% of the world population.

Which sources you rely on when doing research?

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