I was wondering the same thing.

And why this coin is so attractive?

The value of each coin will be miniscule. Its actually not that attractive. Its just very east to mine so people will have thousands on them.

How easy? Easy enough to make some at .1 GH/s?

I guess. You will make maybe a thousand or something a day which will be worth a very little amount.

I'd do it for the fun, so as long as it will get something.

Boa