Quote from: AlexTF.CCN on August 10, 2018, 06:12:29 PM

We have wondered, and although there could be many reasons that could cause a project to fail; perhaps one of the biggest ones is their lack of investment in a proper PR campaign...

This is why PR is so important for startups and ICOs in general: https://cryptocoin.news/icos/3-ways-pr-is-critical-for-an-ico-18557/

It seems to me that the main reason for the failure of the ICO is that they simply copy other projects, rather than create something innovative. Advertising and PR is also a very important factor for a successful ICO.

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