Quote from: TimeTeller on January 09, 2019, 09:43:44 PM

There are several content platforms already launched here in the forum like the buzzshow (they have the beta app already).
What would be your main advantage over them? You are aiming to raise a $3M-dollar soft cap to start this project?
I would say, that's more than enough to get you going.
Also, if you can release your alpha app before your main sale, that would be nice for the investors.

Thanks for the feedback and questions, TimeTeller.

In response to the first portion of your reply, I agree with you and acknowledge the existence of other content platforms. Not only BuzzShow, but a handful of others that seek to address the issue of content monetization. But when looking at these projects collectively at face value, that's really the main benefit they plan to provide. Many seem to clone a YouTube or Instagram, slap blockchain on top of it, and say "here ya go!"

We see this as solving only half of the problem. The other half is the idea of content discovery - how users find content and creators.

Content discovery and content monetization are directly tied to one another; the former is how users find content, and the latter is how ads are placed on that content. Advertisers want to show their ads to people who are most likely to act upon them. How do existing content platforms accomplish this goal? They operate on traditional horizontal search technology - monetization is facilitated through centralized algorithms that allows the platform to place ads on content at a large scale. The system acts as a bridge between users and advertisers; it offers users a way to find this content (keyword inputs), and it offers advertisers a way to place ads on that content (keyword inputs).

Here's a simple example: a user visits YouTube and searches "best gaming PC builds" and selects a video from the page of returned results. A few minutes in, he is served an advertisement for NVIDIA's newest graphics card. YouTube need users to participate in the keyword-carousel of horizontal search, so they can feed them into their monetization system and generate ad revenue.

A platform that operates on this horizontal model of content discovery has a number of disadvantages. For one, it is extremely difficult to break through and gain traction as a new creator. Searching "gameplay" will return the same number of videos on the first page of results in 2019 as it did in 2010. However, the amount of content creators operating in the gaming niche is exponentially greater today. Content discovery remains static, while the content pool swells. With static discovery models like this, new entrants (creators) face a discouraging, uphill battle. They're much more likely to get buried than show up in a user's search results. This environment brings with it a number of problems, which only get worse with growth and age. How do new creators get discovered? How will users find new and interesting content?

So when other blockchain projects, that may seem similar to Conjure, seek to create a better alternative, they identify monetization as the key issue. This is true, however, they fail to capitalize on the new ecosystem they create as a byproduct of decentralizing monetization. By shedding reliance on centralized monetization, there's no longer an obligation to adhere to the outdated methods of content discovery - but these other projects do. They provide decentralized content monetization, while retaining centralized content discovery.

Conjure's Approach

So, we decided to not only solve the issue of monetization, but to capitalize on it and provide a new architecture for content discovery. To do this, we looked for classification systems that scale with the growth of information. Eventually, we began toying around with Linnaean Taxonomy. This system has been around for a few hundred years, and has successfully organized all life on Earth into a logical framework. No matter how diverse the organism, taxonomy can accommodate - from the gentle sunflower to the humpback whale.

We chose to take this structure and incorporate it within Conjure. Where Taxonomy sorts organisms based on characteristics, Conjure will sort content based on community. We took horizontal search model and applied vertical depth to it, providing specific communities and niches for creators to operate in. This provides room for new entrants, and specific places to find new content. To offset this vertical depth, we apply an aggregative structure, so no matter how specific a niche is, quality content can rise to greater audiences.

So, in summation, I would say that the difference between Conjure and the rest is a focus on new, superior methods of content discovery. I apologize for rambling on, but it really is an important question to answer - I hope all this gave you some insight on how we're unique!

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