I bet this coin will be dirt cheap as soon as it gets listed on exchange.
It's highly likely to be a dedicated scam.
It's listed on Cryptsy:
https://www.cryptsy.com/markets/view/ZRC_USDAs far as I understand the OP, each coin will have a value (at the end of this year) of us$1, that can be applied to get a discount of up to 5% on a purchase at participating merchants.
Let's wait and see.
Rarely do you see coupons that offer only up to a 5% discount sell for the same rate as they save their consumers.
This is especially true if one can get 20-25% discounts with purse.io and brawker.net with a much more secure, trusted and accepted currency.
It is no surprise that you already see it pushed down to 0.75.
I was thinking the same. I currently use purse.io and get a much higher discount without any risk