Sure. If that kind of business was easy and straigthforward, everyone would be doing it.
The particular way in which we do it makes it so that each of our customers has an account directly with the financial partner, which makes cutting the tie on a whim much harder for the bank.

It protects our customers a lot in the sense that the bank can't simply and suddenly freeze our funds on a BS pretext, they have to answer to each and every customer individually. As of today there are only two entities doing this properly, Paymium, and bitcoin.de