Quote from: popejubs on March 18, 2015, 08:25:13 PM

RE: CoinStand

From the archives: https://archive.today/WTNcz

Draft / Incomplete CoinStand Brief
4 posts by 1 author

John Caceres
Feb 20
Other recipients: ra...@btc.com

Rami:

Attached is a word document containing an initial draft of the creative brief for CoinStand. What is there is not even proofed. It's a brain dump. There are holes that need filling such as copy points, mandatories and the personality of the brand...a la "tone."

Please complete these and send back for my review. When we feel good about it, we'll send to Josh for his feedback.

Thanks, John

John C. Caceres
Chief Marketing Officer
Business Technology for Cryptocurrency
34 East Dudley Town Road
Bloomfield, CT 06002
jo...@btc.com
917.882.0900 - Mobile
802.359.7569 - VT Office
Attachments (1)

CoinStandBrief12.02.19d1.0.doc
54 KB View Download

John Caceres
Feb 20
Other recipients: ra...@btc.com

Rami:

Thanks for taking a stab at this however it's not what was needed. The objective, strategy and com strategy are ok as they are. what you added to Strategy was not a part of a strategy; it's an byproduct of what we're attempting to do.

Yes, objectively we are trying to create great value for paycoin which has been incorporated.

What was needed where nuts and bolts in how this was to be accomplished, the areas where I outlined needed to be done. Specifically, the communications points. What are the things that will distinguish CoinStand...the things we'll discuss in copy...

For example...
millions of items
Security due to blockchain
single source
etc.

What is the tone / Personality
timetable?

I believe this is what I asked you to do.

Please take another look at this...

Thanks, John

John C. Caceres
Chief Marketing Officer
Business Technology for Cryptocurrency
34 East Dudley Town Road
Bloomfield, CT 06002
jo...@btc.com
917.882.0900 - Mobile
802.359.7569 - VT Office

On Fri, Feb 20, 2015 at 2:34 AM, Rami Abramov <ra...@btc.com> wrote:
Attached version I added to.

I didn't touch the history really, but did add to/modify:

objective
strategy
communications strategy

btw d/l this:

https://drive.google.com/a/geniusesatwork.com/file/d/0By3omGwrRu9lcWpYSjZ3Q0IyOVU/view?usp=sharing

Rami Abramov
Director of Marketing
GAW Miners, LLC
________________
Inline image 2
- show quoted text -

Attachments (1)

CoinStandBrief12.02.20d1.1.doc
54 KB View Download

John Caceres
Feb 20
Other recipients: ra...@btc.com

Rami:

If you haven't already, please review the Conroy and co creative Brief as a guideline for what I commented about earlier; project wise, it is the same as what we are doing with coinstand. I may have time this afternoon to work on this if you're having a hard time. Also, what Josh provided to you and me may be helpful as well for content. Hope that makes sense. Effectively, the comm points are a laundry list of what we want to communicate, the support points to our strategy that helps us fulfill our objective while informing the reader.

Hope that helps.

John

On Friday, February 20, 2015, Rami Abramov <ra...@btc.com> wrote:
Attached version I added to.

I didn't touch the history really, but did add to/modify:

objective
strategy
communications strategy

btw d/l this:

https://drive.google.com/a/geniusesatwork.com/file/d/0By3omGwrRu9lcWpYSjZ3Q0IyOVU/view?usp=sharing

Rami Abramov
Director of Marketing
GAW Miners, LLC
________________
Inline image 2

On Thu, Feb 19, 2015 at 10:48 PM, John Caceres <john@btc.com> wrote:
Rami:

Attached is a word document containing an initial draft of the creative brief for CoinStand. What is there is not even proofed. It's a brain dump. There are holes that need filling such as copy points, mandatories and the personality of the brand...a la "tone."

Please complete these and send back for my review. When we feel good about it, we'll send to Josh for his feedback.

Thanks, John

John C. Caceres
Chief Marketing Officer
Business Technology for Cryptocurrency
34 East Dudley Town Road
Bloomfield, CT 06002
john@btc.com
917.882.0900 - Mobile
802.359.7569 - VT Office

--
- show quoted text -

John Caceres
Feb 20
Other recipients: jo...@btc.com

I'll be taking care of this sitting really not much has been done since I received this email

---------- Forwarded message ----------
From: Rami Abramov <ra...@btc.com>
Date: Friday, February 20, 2015
Subject: Draft / Incomplete CoinStand Brief
To: John Caceres <jo...@btc.com>

Hey will do shortly. Sorry was in a few meetings this morning so only getting to it now. I'll email you if theres any issue
On Feb 20, 2015 12:19 PM, "John Caceres" <john@btc.com> wrote:
Rami:

If you haven't already, please review the Conroy and co creative Brief as a guideline for what I commented about earlier; project wise, it is the same as what we are doing with coinstand. I may have time this afternoon to work on this if you're having a hard time. Also, what Josh provided to you and me may be helpful as well for content. Hope that makes sense. Effectively, the comm points are a laundry list of what we want to communicate, the support points to our strategy that helps us fulfill our objective while informing the reader.

Hope that helps.

John

EDIT:

"All CoinStand support, feedback, questions, etc need to be sent directly to CoinStand

GAW does not own, have a partnership, etc with CoinStand.

A number of poeple volunteered their time and resources to make it happen." - @GAWCEO

Source: https://hashtalk.org/topic/34118/coinstand-support-and-feedback/2

That's news to me, for according to this court document http://civilinquiry.jud.ct.gov/DocumentInquiry/DocumentInquiry.aspx?DocumentNo=9180711

both entities occupied the same big-ass building, formally a school: http://www.bloomfieldschools.org/page.cfm?p=4396

Reads like John C. Caceres has been with GAW since at least 2006: http://www.ibrattleboro.com/article.php/20061005162204196