Quote from: Momimaus on March 24, 2015, 12:09:55 PM

Quote from: McAndy on March 24, 2015, 12:51:41 AM

Quote from: Momimaus on March 23, 2015, 10:38:33 PM

Quote from: Elokane on March 23, 2015, 08:00:46 PM

Sup crypti! How's the project going?

Quote from: crypti on March 23, 2015, 07:57:17 PM

If i understand right, companies pay users to look at adwords.
But usually only very poor users looks at adwords for some money.
What is the conversion from such advertising?

Our system is incredibly more complex than that. Nobody is "paid" to watch "ads".
Any type of content can be AMPLIFIED on the network. This includes party invitations from your friend, a political blog post from a writer you like, or your mom wanting to spread embarrassing pictures of you to her network.

You can opt-out of any aspect of this (say, promoted posts from that blogger, or from some business you dislike, or from one community you're a member in, or altogether), but we believe that this is a mechanism that will contribute to the social networking experience in general rather than detract from it.

We go into detail about this at the beginning of our whitepaper. We discuss the different attributes of the system and how they balance one another.
http://www.synereo.com/whitepapers/synereo.pdf

Maybe you should explain it in an easy way for us.

It is easy to throw big facebook numbers around, but I am not satisfied with this.
It is hard to understand how you monetize your network. Even why you need AMPs.

So companys come to facebook and pay for advertising. Who will come to pay for the AMPs?

First of all, AMP, if we ignore the advertising aspect for a sec, allows you to amplify any type of content over the network. There is certain current strength, based on your Reo (think of it as influence , relevance, reputation) that delivers content. AMPs is what can push it beyond that "natural" force of delivery. But what it means for content creators and advertisers, is that they can apply it to distributing songs, books, videos streams, pictures, reaching a wider audience. But the AMPs don't go to some higher entity (like what happens when you pay Facebook for advertising) the AMPs are injected into Synereo and end up compensating the audience for the attention they allocated to your content.

So if Tesla wants to add Synereo into the marketing mix and allocated Budget X to promoting the new offering to car enthusiasts, they put AMPs behind their content to amplify their reach. The more relevant and higher quality the message, the less AMPs will be wasted since the attention allocated by the audience is more "natural" in the first place. But since you are grabbing that attention for your own needs, you still have to compensate the person. So this audience ends up with AMPs of their own as as natural result of this process.

Nd

Alright thank you.

So the advertisers can only post something, they can´t add banners,etc., right?

They can release content just like any other content creator, and AMPlify it.
However if a content creator chooses to run fugly, irrelevant banners, the compensation offered to users that got exposed to this sort of low quality content becomes significantly higher than the compensation received by an audience of artist X fans that that are being offered concert tickets.

Nd