I agree. With a small white "C" inside the large "A" of DASH I don't see "CASH" at all. Maybe if the "A" were inside the "C" instead. I think it's fine just being able to play with the "D" at the front.
As always, excuse my terrible lack of artistry, but here's an idea I once mentioned to play with the "c":
......
Maybe someone could make a gif out of this (with correct font and colors of course) just to see how it looks.
Like jokes, if you have to explain them, well, err.....maybe it ain't so obvious or funny