Many of the people where I work have little to no idea of what Bitcoin is, a few mention ah yes I saw that on the news a while ago but not quite remembering anything else about it. I got interested in Bitcoin quite late on when the price was up towards the $1k mark and it was on the news quite a bit, this peaked my interest and after looking into it more found out about the tech and the benefits and it introduced me to a whole new world.
I think people just need something to peak their interest, grab their attention and give them that little push to find out about Bitcoin and get past some of the negative info out there.
No one where I work has ever heard of Bitcoin, and I know a guy that works in the banking world and few have heard about it. We are still a small group of enthusiasts and pioneers. The average folk has a lot of catching up to do to get on our level, and we'll sooner or later be rewarded.
I'm in the same situation. Most people I encounter still haven't even heard of it but those that haven't will over time. It may take some more time for them to see the benefits of it but they will eventually. Maybe they'll regret it as well if the price of btc is significantly higher than it is today.