Who can actually take this guy AND his magazine serious?
First off,
IT'S NOT HIS MAGAZINE.Do you own the company that you work for ? (unless you are self employed that is).
Matthew is an employee of Bitcoin Magazine. HE DOES NOT OWN IT and IT IS NOT HIS.
Matt is not merely an employee (like the part time janitor) of the Bitcoin Magazine. Given the magazine is a startup and Matt was there from the begining it is highly unlikely he doesn't have an equity stake. Thus if the magazine profits, he profits. If the magazine goes bankrupt his equity (and thus time and effort promoting it) is worthless.
Well based on his supposed actions to just troll...thus far...no one is going to want to do business with him here again.