Bottom line is, we aren't losing customers, we are gaining them, so we must be doing something right. Like... providing superior equipment at reasonable prices. Just a start.
Stop
social proofing. Start proving you're worth your mettle.
BFL's fortunate position is due to being first to market. This is the single greatest advantage BFL has. It has essentially captured the market in a void of competition and 'trade-in' tactic (which isn't a bad thing taken alone) that forces customers to make a purchase decision that is all, but bound to economic necessity.
Congratulations on being first to market with a (yet to be released) full custom ASIC miner.