BFL's fortunate position is due to being first to market. This is the single greatest advantage BFL has. It has essentially captured the market in a void of competition and 'trade-in' tactic (which isn't a bad thing taken alone) that forces customers to make a purchase decision that is all, but bound to economic necessity.
Congratulations on being first to market with a (yet to be released) full custom ASIC miner.
Lol, how the fuck is this relevant?