Update
Chip Specification
Technology Summary:
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Power Consumption: 4.2 J/GHash
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Very good. Very good. More evidence that I will win
my betwow. You sure are a glass is almost full kinda guy

1/4.2 = 238 MHash/J
So what you're saying is that BFL, who have not provided any evidence that they actually participated in chip design and optimization (if they have please correct me and post a link) outperform ASICMINER by almost 50%? You know that friedcat et al. spent a lot of time on optimizing that figure?
i've no idea what the impact of this would really be - but the chips discussed above are tiny. TINY. 6mmx6mm is smaller then most of my fingernails. what impact would a large chip size have on the whole hash/joule thing? the FPGA's in the oroginal BFL single are what, 3 or 4 times that size? larger, fewer chips = better power maybe?
...yea, i can't even convince myself on that one.