isn't gavin and other pretty trustworthy people behind that project?

Who cares if it's started with a lie? Is Gavin an angel?

Yes, I am an angel sent from God to deliver Justice to a world full of Sin!

But I'm not behind the bitcoincard project. I did meet with them in Vienna, along with other bitcoin folks. See http://blog.bitinstant.com/blog/2012/6/8/bitcoincard-in-vienna-day-1-coffee-missing-atms-and-some-tes.html for info/pictures.