Promotion campaigns.... will you people stop trying to turn Bitcoin into a startup ?
Bitcoin as a consumer retail product is currently incapable of competing with traditional alternatives and it will remain so for a couple of years.
Stop trying to sell regular joes onto Bitcoin it will never work. They really don't care and they are very happy with their fiat.
then the only hope to turn average joe to bitcoin, is waiting in the fiat collapse, i'm sure there is something around other than the hope route
primarily you do not need to export all people from fiat to bitcoin, but you need to catch the interest of the most influent, the minus ones will follow
secondarily bitcoin can aim at being a simply good and effective alternative, for those who hate fiat, which i'm sure will grow in number
You are getting close...
Bitcoin will be adopted by rich and wealthy long before "maintstream" catches on to it. By all account this accumulation has already started and should continue.
Don't be concerned with selling Bitcoin to the masses as if somehow that is what will give it value. The masses in general are not so wealthy and even combined the capital they can trust into Bitcoin is infinitely small compared to the 1%.
The 1% don't need apps, promotions campagains, newbie guides, search engines or MORE TRANSACTIONS. Bitcoin as it exist now, as a deflationary censorship resistant store of wealth will serve their interest perfectly as the existing economy erodes and they make their way for the exit.